PaperCo Brief Encounters Direct Mail 2011 Competition
Bronze Award Winner
This was an externally set brief from PaperCo to produce a direct mail campaign to promote PaperCo products and services. I chose to aim my direct mail at schools as an average school can spend approximately £10,000 per year on new paper and paper recycling. The service I was promoting was closed loop recycling, where the customer buys paper from PaperCo then sends back their recycling, the next purchase from PaperCo is then cheaper. My idea was to show schools how much they could save, and what could be bought with that money. The example I used was pencils and how much writing or drawing could be done with the number of pencils bought with the money saved.