Fedrigoni YCN 2012

Fedrigoni YCN 2012

This project was for the 2012 YCN Student Awards Fedrigoni brief. The brief mentioned that Fedrigoni has been developing the science of paper since 1717. Using this I created a science themed publicity pack to raise awareness of the Imaginative Colours collection. The publicity centres around a periodic table poster displaying a selection of colours from the collection. These small swatches can also be removed to compare colours and textures, or be shown to other people in crits etc. The second piece of publicity is a box (styled to be like a chemical container) which contains a pair of goggles. These would be sent to designers as something fun to cement the memory of Fedrigoni in their heads, "colours so vivid, you'll need protection". There is also a design for an app to accompany the poster that would recognise different colours on the poster and be used to order samples or compare colours on screen. The sample packs are styled in a similar way to pharmaceuticals, with the gsm of the paper acting as the dosage milligrams. I also adapted the Fedrigoni logo into a scientific style for the Imaginative colours range so that it could come a sub-brand within the Fedrigoni range.